Daily Archives: October 9, 2013

Andrew Hill

Hassan Rouhani, Iran's chief marketing officer

Iran’s snappy tagline “Death to America” is so 1980s. It is long overdue a facelift, which is why the country’s new president appears to be pushing for a brand refresh.

The current line’s longevity is no surprise. It meets most of Inc’s “five tips for writing an effective slogan“.

Admittedly, it doesn’t rhyme (but who has ever written a successful rhyming couplet that ends “America”?) and while it definitely underscores the country’s “general mission”, it doesn’t really differentiate the product from, say, al-Qaeda or the Taliban.