Daily Archives: December 17, 2013

Lucy Kellaway

Some readers may remember Martin Lukes, the late CEO of a-b glöbâl, who tragically died three years ago when skydiving as part of a team building exercise.
The jargon-spouting executive, who wrote a column in the FT about his life and works, was most famous for coining the term “creovation”, part creativity and part innovation, but more blue sky than either.
Since then there have been a thousand imitators, who have taken two perfectly good words and put them together to make an ugly monstrosity that means nothing at all. General Electric was the first to copy Martin Lukes when it created a whole movement based on something called “Ecomagination”, which was pretty good, though not quite as creovative as the original.
This year’s entries are as follows:

Iconicity.  Read more