Daily Archives: December 18, 2013

What is a doctor’s job? Is it: a) to diagnose illness; b) to treat patients; or c) to persuade other doctors to prescribe a brand-name pill? To those answering c), here is an additional question: do you work for a pharmaceuticals company?

Lucy Kellaway

This is the last day of my Golden Flannel award blogs, and I want to thank you for all your fine, discerning judging so far, and to ask you to rule on two final categories.

The first is for the best (worst) rebranding of a common object. It is one of life’s grand mysteries why marketing people are so keen on turning something that people need and want into something entirely baffling, but it seems they are.
Countless heroic rebrandings took place in 2013, of which the finest three were: Read more