And still they come. The stream of articles, books and research purporting to tell people how to innovate is unending. But is there anything new in innovation?
A lot of what is sold as new thinking is actually “people applying their own language to something that isn’t really different from what has been applied before”. That is the view of Scott Anthony, a Singapore-based partner at Innosight, the consultancy co-founded by Clayton Christensen – an acknowledged master of using straightforward language to help business people understand complex ideas on innovation.