Oral haptics – more simply known as “mouthfeel” – is one of the food industry’s subtler (or murkier) arts. New research gives an intriguing glimpse into how snackmakers can use it to manipulate grazing customers: for better or for worse.
A group of people were offered either a hard or soft version of the same chocolate and asked to estimate how many calories it contained. They erroneously assumed that the hard version had fewer calories, when the energy content in each of the treats was actually the same. Read more
Free business school case study in every box (Dreamstime)
Altering prices is a delicate art. When Pixar was a hardware maker in the 1980s, for instance, it realised it was charging too much for its computers. Yet a price cut failed to dispel its reputation for hawking excessively pricey kit. “The first impression stuck,” recalls Pixar co-founder Ed Catmull in his informative new book, Creativity, Inc.
But this does not mean that it is impossible to raise or lower prices successfully. The decision by Amazon to increase the price of its Prime delivery service in the US last month could be a case in point.
Pricing strategy consultant Rafi Mohammed has praised the way Amazon went about increasing the annual Prime charge from $79 to $99. Read more
Delivering a TED talk has been a passport to fame for an elite band of academics. According to an FT book review at the weekend, one who is well placed to make that step up is Nicholas Epley, a behavioural science professor at the University of Chicago Booth School of Business.
Prof Epley’s recently published book Mindwise looks at how difficult it is to understand what others are thinking. In the FT review, Julian Baggini commends him for rejecting the “folk wisdom” that suggests this can be overcome by merely trying to place yourself in the other person’s shoes.
A TED talk for Prof Epley would be “well-merited”, the review concludes, albeit after exhibiting a certain amount of exasperation with the “smart thinking” publishing genre to which Mindwise belongs.
FT readers don’t need to wait for a TED talk though. Back in 2008, Prof Epley delivered a series of three excellent video lectures for us covering bias in decision making, how to read colleagues’ minds (or at least try to) and how to motivate staff. Read more
President Business, The Lego Movie's villain (AP)
Business schools love Lego. One Wharton professor co-wrote a tribute to the Danish toymaker, arguing that it “rewrote the rules of innovation”. But has this case study taken an anti-capitalist turn?
The baddie in The Lego Movie, out this month, is called President Business, prompting excitable Fox Business TV pundits to froth about the brand being used to brainwash kids against the profit motive. Rustbelt leftie Michael Moore tweeted his approval of the film, adding fuel to the fire.
However, having seen the film last weekend, I can assure any Ayn Rand-worshipping FT readers that it is not a threat. Read more
Punish the unpunctual: Ben Horowitz (Getty)
Andreessen Horowitz, the Californian venture capital investor, is strict about ensuring that its staff do not keep entrepreneurs waiting.
Ben Horowitz, the firm’s rap-loving co-founder, has revealed that latecomers to its pitch meetings are fined $10 a minute. The penalty for getting caught using a smartphone or computer is $100, meanwhile.
Mr Horowitz told this week’s Startup Grind conference that the stance was a product of his own experience of building a business (he helped create Opsware, sold to HP for $1.6bn in 2007 before founding the VC firm with Marc Andreessen). Read more
Remember the scene in Pretty Woman when snooty assistants in a designer clothes shop refuse to serve Julia Roberts because of her – ahem – unorthodox attire, thereby depriving themselves of an enormous commission, funded by Richard Gere’s credit card? New academic research suggests that the luxury goods industry has learnt its lesson. Read more
Readers from countries accustomed to wild extremes of weather, please look away.
But for those in the path of the storm that swept through southern Britain into London’s rush hour this morning, we’re keen to know how you managed your teams to cope with the disruption. Read more