Business schools love Lego. One Wharton professor co-wrote a tribute to the Danish toymaker, arguing that it “rewrote the rules of innovation”. But has this case study taken an anti-capitalist turn?
The baddie in The Lego Movie, out this month, is called President Business, prompting excitable Fox Business TV pundits to froth about the brand being used to brainwash kids against the profit motive. Rustbelt leftie Michael Moore tweeted his approval of the film, adding fuel to the fire.
However, having seen the film last weekend, I can assure any Ayn Rand-worshipping FT readers that it is not a threat. Read more