When advertisers put pressure on news organisations, it’s often a sign press freedom is threatened. From South Africa to Hong Kong, public opinion puts companies or governments that use their commercial clout to protest against editorial policy on the side of the bad guys.
It’s symptomatic of the sorry state of UK news media that in the widening scandal over phone-hacking, the reverse is true. Read more
Mr Bogusky, arguably the biggest creative name in advertising, has just resigned from MDC Partners, the parent group of Crispin, Porter & Bogusky, the Miami-based agency, saying he has had it with the business.
I worked in advertising for 20+ years. That was fun. Still enjoy culture jamming.
I count his departure as akin to Tom Ford’s resignation from the Gucci Group in 2004 after it was taken over by Pinault-Printemps-Redoute – a case of a world-renowned creative executive departing from the company that he had come to personify. Read more
Opinions vary on whether the new Nike advertisement featuring Tiger Woods is tasteless exploitation of his dead father, Earl Woods, or a masterstroke of counter-intuitive marketing.
Personally, I think the television ad, made by Nike’s long-time agency Wieden + Kennedy, it is a clever piece of emotional brand rebuilding.
The ad, which you can view above, has been produced to coincide with the Masters golf tournament and Woods’ carefully orchestrated return to professional golf following his public humiliation as a result of having affairs with women.
It should thus be taken alongside Woods’ penitent press conference earlier this week in which he said he had been in therapy and was trying to become a better person, and the highly critical comments of Billy Payne, chairman of the Augusta National club where the Masters is played. Read more
In 1989, having dismissed Martin Sorrell as “this gnome” and vilified him in the Financial Times, David Ogilvy took up Mr Sorrell’s offer to absorb Ogilvy & Mather into WPP and make Ogilvy non-executive chairman. Read more
John Gapper is an associate editor and the chief business commentator of the FT.
He has worked for the FT since 1987, covering labour relations, banking and the media. He is co-author, with Nicholas Denton, of 'All That Glitters', an account of the collapse of Barings in 1995.
Andrew Hill is an associate editor and the management editor of the FT. He is a former City editor, financial editor, comment and analysis editor, New York bureau chief, foreign news editor and correspondent in Brussels and Milan.