EADS closes Paris: "Someday you'll understand…" ('Casablanca', AP Photo, Files)
If corporate headquarters always have a symbolic as well as an organisational function then EADS’ arrangements symbolised the political complexity of the pan-European aerospace and defence company.
The group’s website lists three “head offices” – in Paris, Munich and Madrid – and one “headquarters”, in Amsterdam. But since an April reorganisation, the group has referred to Toulouse, where chief executive Tom Enders and the important Airbus business are based, as its “single operational headquarters”. That should have been a clue to staff elsewhere that their future might not be so stable. If you’re not operational, you are probably an overhead. So it has proved: EADS is poised to close the Paris office, next to the Bois de Boulogne. Read more
Boeing's Scott Francher outlines the future 777X
The news that Emirates Airline is planning to buy as many as 100 of Boeing’s new fuel-efficient version of the 777 is a further sign of the demand for long-range twin-engined passenger aircraft. Read more
With its sale of composite, fuel-efficient A350 jets to Japan Airlines this week, Airbus entered a market that Boeing has, until now, controlled. It also proved Boeing’s point. The era of the grand aviation project, symbolised by Airbus’s decision more than a decade ago to build the A380 as a superjumbo rival to the Boeing 747, is over.
Ian King and Dick Olver, respectively chief executive and chairman of BAE Systems, are in for a rough ride now the planned deal with EADS has collapsed. When merger plans fall through, the people in the top jobs are always vulnerable. But recent experience suggests Mr King’s future is more secure than Mr Olver’s.
Take a look at a handful of recent abortive transactions – G4S’s takeover of ISS in the support services sector, the tie-up between miners BHP Billiton and Rio Tinto (or, if you prefer, the uncompleted deal between Rio Tinto and Chinalco), the proposed merger of Prudential, the UK insurer, and AIA. The chief executives of all the companies involved are still in position, even though some (Nick Buckles of G4S, I’m talking about you) have suffered further setbacks since their favourite tie-ups unravelled. Read more
The takeover of BAE Systems by EADS to create the biggest European civil and defence aerospace company was always a hard sell to its political and financial shareholders. It is starting to look out of reach.
The latest opponent is Invesco Perpetual, which owns more than 13 per cent of BAE and thinks, to paraphrase, that the company is a deal-junkie that ought to run its business better rather than seeking salvation through M&A. Read more
“National interests in the sphere of strategic-level business have all but disappeared,” claims a senior executive of EADS in a new book. But the opinion of Lutz Bertling, chief executive of the group’s Eurocopter subsidiary, is now being tested in battle, as national governments wrangle over what a merger between EADS and BAE Systems would look like.
To be fair, the German executive’s chapter – “Commercial Top Strategic Leadership: A Helicopter View” – was written before the EADS-BAE talks became public. But the question of how Mr Bertling’s personal views might apply to the aerospace and defence merger was raised at Thursday’s launch of In Business and Battle, a “cross-cultural, cross-sectoral and international” anthology of insights into strategic military and civilian leadership. The discussion at London’s Royal College of Defence Studies – where Mr Bertling first presented his ideas – was non-attributable. But as one of the distinguished guests said: “Consolidation is right, but whether this is the particular merger that should be backed is still open to some debate.” Read more
It is natural to regards any merger proposed by BAE Systems, the UK’s biggest defence company, with suspicion. Had it a better record of predicting its industry’s future and doing deals at the right price, it would be in less of a pickle.
For BAE Systems and EADS, the European aerospace and defence companies whose courtship was revealed last week, it’s simple. Business logic will help level the political hurdles and bridge the legal pitfalls that lie in the path of their proposed union.