Two years ago, I awarded Angela Ahrendts a prize. The chief executive of Burberry, I thought, should be honoured for her tireless services to business jargon.
And so I made her my winner for Outstanding Services to Bunkum in recognition of the most baffling paragraph ever written by a CEO in an annual report. In her statement in the 2011 report she wrote the immortal words: Read more
The appointment of Angela Ahrendts, chief executive of Burberry, to manage Apple’s retail operations is intriguing in many ways. One footnote is that she gets upgraded to a triple-A executive – her name and title will be alliterative.
In response to my pointing this out on Twitter, my colleague Andrew Hill argued that Ms Ahrendts has corporate rivals in alliteration: Read more
If “staying active” is the key to a long life, Carl Icahn will probably live for years. At 77, the US investor is on a concerted activist campaign. He has tried (unsuccessfully) to disrupt Michael Dell’s buyout of the computer maker he founded, dined with Apple’s chief executive and pressed him to return cash to shareholders, and last week planted board members – including his son Brett – at Nuance, the Boston technology company that gives Apple’s Siri his/her voice.
Having become used to A grades being handed out liberally in New York schools, I was taken aback to find a report card with an overall grade of D+. That is the current assessment of US infrastructure by the American Society of Civil Engineers.
The ASCE has a stake in persuading the US public to invest in infrastructure. Still, it is hard to contest the view that one of the weaknesses of the country’s economy is the poor state of its roads, railways, airports and other transport infrastructure. Read more
Royal Mail and Chrysler are both businesses with a proud industrial legacy that suffered in recent decades and each has embarked on an initial public offering. The outcomes are quite different.
Shares in Royal Mail soared on their stock market debut today, raising questions about whether the UK government and its advisers underpriced the deal. The heavy demand for shares, despite trenchant opposition from the Royal Mail’s trade unions, recalls the days of Margaret Thatcher’s privatisations. Read more
With its sale of composite, fuel-efficient A350 jets to Japan Airlines this week, Airbus entered a market that Boeing has, until now, controlled. It also proved Boeing’s point. The era of the grand aviation project, symbolised by Airbus’s decision more than a decade ago to build the A380 as a superjumbo rival to the Boeing 747, is over.
Hassan Rouhani, Iran's chief marketing officer
Iran’s snappy tagline “Death to America” is so 1980s. It is long overdue a facelift, which is why the country’s new president appears to be pushing for a brand refresh.
The current line’s longevity is no surprise. It meets most of Inc’s “five tips for writing an effective slogan“.
Admittedly, it doesn’t rhyme (but who has ever written a successful rhyming couplet that ends “America”?) and while it definitely underscores the country’s “general mission”, it doesn’t really differentiate the product from, say, al-Qaeda or the Taliban. Read more
Silvio Berlusconi and Jack Ma do not have much in common. The 77-year-old Italian politician is at the end of his leadership path; at 49, the Chinese founder of ecommerce group Alibaba may be barely halfway along it.