On Monday, Anthony Noto, the CFO of Twitter got into a shocking muddle and sent what was meant to be a direct message as a tweet to all his followers.
It said “I think we should buy them. He is on your schedule for Dec 15 or 16 — we will need to sell him. i have a plan.” Chaos ensued. The tweet was swiftly removed – but not before everyone got terrifically excited about it. Lots of people are now trying to work out which company it is that Twitter is so keen to buy. Other pieces are saying that the balls-up by the CFO is proof that Twitter’s technology is too clunky, and that explains why it isn’t growing as fast as it might.
Maybe; what interests me about the blunder is something else. Something far more cheering. Read more