Jeff Bezos is famously smart but I wonder whether he has thought through all the political implications of Amazon’s strategy of becoming back-office ecommerce infrastructure provider to the world.
The first part of FT colleague Barney Jopson’s series on the etailer was full of insight, but it was the comparison between Amazon and investment banks that struck me most forcefully. As Barney writes:
One investment banker says Amazon’s position is reminiscent of Goldman Sachs’ dual role as a broker and trader at the centre of capital markets. “People complain about conflicts of interest. But you still have to do business with them.”
Like Goldman and others, Amazon has set out to simplify the life of its clients, so they can concentrate on what they do best. One business identified by the FT investigation – RJF Books and More – has delegated the “selling, shipping, customer service, payments and complaints” functions to Amazon, which left me wondering what else was left for RJF to do. Simplification was a strong theme of my recent trip to Silicon Valley, where countless start-ups, and a few larger businesses like NetSuite and Salesforce.com, are offering businesses the opportunity to “plug in” their operations to outsourced back-office services and payment systems. Read more
There were some interesting foretastes of Monday’s deal between Amazon and the big UK bookstore chain Waterstones in comments made by the latter’s managing director, James Daunt, at the FT a few weeks ago.
Mr Daunt – who had previously called the etailer a “ruthless, moneymaking devil” – spoke at a roundtable in early May to launch the Financial Times and Goldman Sachs Business Book of the Year Award. You can listen to a podcast of his initial interview in which he pointed out that all bookshops had to find ways to make the environment for book-buying attractive again. He added:
The largest of us face the additional challenge of how do we become a relevant part of this new digital world, in which, clearly, a substantial part of the reading that our customers engage in is going to take place.
Visitors try out various ebook readers at a book fair in Frankfurt. Image by Getty
So the US Department of Justice has struck, pushing three of the major book publishers into a settlement that will allow Amazon to resume discounting of electronic books, with three others left outside the settlement.
I’ve argued before against the anti-trust actions in the US and Europe to limit “agency pricing” by publishers and hand power back to Amazon, so I won’t rehearse that here. Instead, I’ll consider briefly what the effect of the settlement is likely to be.
In short, although it is clearly good news for Amazon and bad news for the big publishers, the outcome may not be as clear-cut as the headlines suggest. Read more
Perhaps there is good news for book publishers in the talks with anti-trust authorities in the US and Europe on how electronic books are priced. Admittedly, the good news is well hidden.
On the face of it, publishers are in trouble from the threat by the US Department of Justice and the European Commission to strike down their preferred “agency model” for pricing, under which they set their retail prices for ebooks, rather than leaving it to distributors such as Amazon and Apple.
I’ve covered this saga before, and take the view that the anti-trust regulators should not facilitate Amazon’s efforts to control the ebook market with the Kindle by insisting on it being able to discount books as it wishes after obtaining them at wholesale prices from publishers. Read more
I fear that the US Department of Justice is heading firmly into the territory of unintended consequences by threatening to sue Apple and five of the biggest US book publishers for colluding to raise the price of electronic books.
The Wall Street Journal reports that the Department of Justice is unconvinced by the arguments of book publishers, including Penguin, which is owned along with the Financial Times by Pearson. It is threatening to take action over their “agency” pricing model for ebooks.
I should note that I have an interest in all this since, as well as being a Pearson employee, I wrote an ebook last year which was published by Penguin and sold, among other places, on Amazon’s Kindle store.
I wrote about this issue in a column in December and concluded that eliminating agency pricing, under which publishers rather than ebook distributors, set the prices for their books, would reinforce Amazon’s dominance:
“If some publishers want to set ebook prices above the level Amazon prefers, that is fine providing they do not collude to fix prices and there are alternatives. There is little danger on the latter front – anyone can now become a publisher and new ones are springing up all the time. Amazon has itself become a publisher and displays its titles generously in the Kindle store.
“Minimum prices deals helped to erode Amazon’s initial dominance in ereaders by encouraging competition from B&N and others. Even so, the Kindle still accounts for 60 per cent of ebook sales. It is not the job of antitrust officials to hand Amazon back its monopoly.”
The difficulties of Amazon’s Kindle Fire tablet reminds me of how peculiar it was to hold a launch event at which no-one was allowed to try the device. With hindsight, I and others there should have taken that as a warning.
At the launch in New York in September, Amazon executives showed off the Fire and other Kindle models while journalists and others were kept at a safe distance. Outsiders were not given a chance to see how the devices performed for themselves. Read more
No question, for me, about the most interesting business story of the week: the launch in India of a $35 tablet computer called the Aakash (“sky” in Hindi). For perspective, go to the tablet department of Walmart.com, where $35 will buy you – just – a snap-on case for an iPad 2.
For anyone in doubt about the political significance of the announcement, Kapil Sibal, India’s education minister, rammed it home:
The rich have access to the digital world; the poor and ordinary have been excluded. Aakash will end that digital divide.
Since he kept on repeating it, there was no difficulty in working out what Jeff Bezos regarded as the most important aspect of the Kindle Fire launch in New York this morning.
Mr Bezos gave a little smirk as he announced the $199 price of his new competitor to the Apple iPad – and to the entire ecosystem of films, music, magazines and books that can appear on Apple’s device:
“This is unbelievable value. We are building premium products at non-premium prices. We are determined to do that, and we are doing it.”