Antony Jenkins

Andrew Hill

The contrast between the rhetoric of James Gorman, chief executive of Morgan Stanley, and that of his Barclays counterpart Antony Jenkins – in interviews with, respectively, the FT and the BBC – underlines differing attitudes to the future of banking in the US and Europe.

In remarks squarely addressed to shareholders, Mr Gorman suggests jobs must be cut and pay curbed at Morgan Stanley; Mr Jenkins’ comments, on the other hand, are aimed directly at regulators, politicians and the general public.

That’s partly down to context – the BBC interview was filmed during a visit by the new Barclays chief executive to a UK glass manufacturer, part of Barclays’ campaign to show it is helping customers to export more. Here’s Mr Jenkins:

Barclays has a significant job to rebuild trust, but I’m also confident that we can. It goes back to what we do: if we serve customers and clients, day in and day out, in a way that people perceive as socially useful, then we will rebuild that trust.

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Andrew Hill

Antony Jenkins, new chief executive of Barclays, and Rich Ricci, chief executive of corporate and investment banking, have said the right thing. Can they now do the right thing?

The rhetoric of their speeches to analysts on Monday was fine. Mr Jenkins said Barclays would “operate to the highest ethical standards. It will be balanced, less risky and more profitable”. Mr Ricci expanded on this:

We have always scrutinised our businesses based on their ability to generate returns, with careful evaluation of risk and controls embedded in that analysis. Now however, I feel it is appropriate to modify that assessment by explicitly looking at reputational risk as the first hurdle. We have to take a fresh look to see if there are products and services in which, given the changing environment, we no longer deem it appropriate to do business, regardless of financial return.

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