If you have ever attended an innovation conference, you will be familiar with consultants’ graphs that show how, say, the second half of the 21st century will belong to African millennials relentlessly networking via wearable mobile devices. But what has struck me recently is not so much the extraordinary potential of the future, but the extent to which innovators draw on ingredients from the present and the past.
The possibility that a senior Amazon executive may find his name on a range of “non-medicated toilet preparations” has considerably brightened my week. Not that I have anything against Amazon. But Lush, the British handmade cosmetics company, does.
The return of the “soap opera” with a digital twist – thanks to multi-million pound deals struck by Unilever with Viacom and News Corp – is a further indication that there really is nothing new in marketing.
As I wrote recently, in relation to the spat between BrewDog, a Scottish independent brewer, and the beverage giant Diageo, the tools of communication and promotion may change, but the underlying challenges and responses are the same as they ever were. Read more
I hope activist Bill Ackman knows what he’s getting into by backing the purchase of a 29 per cent stake in Burger King.
Mr Ackman is one of the founders of Justice Holdings, a UK investment vehicle that until Tuesday was, to me at least, as little-known as Burger King is famous. But Justice’s decision to buy a minority stake and take the company on to the New York Stock Exchange reminded me how, a few years ago, a rumour that Warren Buffett had his eye on the chain turned out to be a whopper. Read more