Apple’s flirtation with the top spot in the list of the world’s largest companies by market capitalisation – which would end a six-year reign by ExxonMobil – is the sort of market trivia that we journalists love.
Perhaps it’s because rankings are so easy to understand, and a ranking voted on every day has added spice. Apple nearly went under a decade ago, which further enlivens this tale of corporate success. But given the capriciousness of markets, the other main point of interest is that Exxon has managed to hold the top position, with brief interruptions, for so long. Read more