Ivan Seidenberg

Andrew Hill

 

Ivan Seidenberg struck Verizon Wireless deal…

…with Vodafone CEO Christopher Gent in 1999

Verizon Wireless is one of those awkward corporate offshoots plenty of experts think are lucky to survive, let alone flourish into their teenage years. As I’ve written, the rough rule of thumb is that between half and two-thirds of business alliances and joint ventures fail. Yet while the 55-45 Verizon-Vodafone ownership of the US wireless group created plenty of headaches for both parents as it grew, from a management point of view it always looked pretty mature.