King Digital Entertainment

Andrew Hill's once-ubiquitous mascot (Bloomberg)

It is probably unfair to draw a parallel between Pets at Home, with its real stores, real turnover and real earnings, and, the US pet products etailer that was one of the dotcom bust’s most notorious flameouts. But the ghost of’s sock-puppet mascot haunts the latest plans for initial public offerings, of which Pets at Home’s flotation is the freshest. Here are the lessons: Read more