social networks

The internet and social network companies of Silicon Valley enjoy one of the world’s most attractive business models. Offer a free service, collect personal data, use it to lure advertisers, and expand seamlessly across the US and around the world to millions of users.

Ravi Mattu

I had an interesting reader email to my column today on why the improved relevance of the recommendations sent to me by social networks such as Twitter and LinkedIn is not a good thing for managers. If you are only fed information based your likes and previous behaviour, you aren’t going to stumble on to ideas that challenge your assumptions, and that is surely bad for innovation and creative thinking.

So, the reader asked, does this mean he should also “stop reading the FT obsessively?”

Quite the opposite – but I suppose I would say that.

But this does highlight another risk for how you access news and information. Where in the past, readers relied on editors and trusted brands to do the curating for them, increasingly readers are doing this for themselves. Read more