Ask chief executives to make controversial public statements about their core business and they tend to be shy. I know this because I spent a few years trying to coax them into print as editor of the FT’s comment page. But provide them with an opening to tell the world about their sustainability initiatives and they are often impossible to shut up.
Jonathon Porritt, the environmental campaigner, believes “almost everybody in [your] organisation knows almost nothing about energy”.
So how should companies go about instilling the necessary energy awareness and zeal for change in employees – and, ultimately, suppliers and customers?
Mr Porritt – speaking during a panel I chaired on Wednesday at the Green Corporate Energy conference in London – laid out two paths: “command and control” or “we’re all in this together”. If you follow the first path, you place your faith in technology to regulate corporate energy use. Follow the second and you rely on users’ personal engagement and sense of responsibility.