United Arab Emirates

Andrew Hill

Real Madrid says it has an estimated 300m fans globally, more than half based in Asia. So I shouldn’t be surprised that it wants to put its name to a $1bn theme park in the United Arab Emirates, closer to that growing fan-base.

Computer-generated image of Real Madrid Resort Island (AFP Photo / Real Madrid)

Even so, I worry that such hubristic brand-building projects – the chief executive of Real Madrid Resort Island describes it as “sportainment”, a term I dearly hope never catches on – could distance football clubs further from their roots.