Wayne Rooney

John Gapper

James Murdoch attended the same event as Mr Milner and tweaked the tails of technology figures for their belief in distributing news and other “content” free online.

“If you are going to monetise something, the first rule is you should probably not give it away for free . . . Our view is that we are happy to invest more in a product, and price it fairly, and accept the fact that not everyone will consume it.”

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