A funny thing happened on the way to the Forum. In December 2008, according to global internet research firm comScore*, the world reached one billion online users. The country with the single largest online audience is now China with 180 million users, which surpassed the U.S. with 163 million connected users. North America now represents 18.4 per cent of the global online audience compared to 28 per cent for Europe and 42.3 per cent for Asia Pacific (Latin America represents 7.4 per cent and the Middle East and Africa make up 4.8 per cent). To put this in perspective, 66 per cent of the world’s online audience was in the US in 1996. Today, 83 per cent of the world’s online population is outside the US and able to track what is being said in Davos in real-time.
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