My last post discussed how Samsung went from a good local competitor to a great global one. Many executives dream of following in Samsung’s footsteps by moving onto the global stage. Successful globalization, however, depends on a firm’s domestic market position, timing, and the owners’ preferences and time-horizon. Before they take the plunge, executives should consider the following questions.
1) Do you have a strong domestic base? Going global is expensive-companies must invest in brand, technology, and distribution. They often incur losses while cracking new markets. A secure home-market position can provide the funds for global expansion. Today, the average Japanese, US, or European multinational produces more than two-thirds of its output at home, generating the profits to fuel expansion abroad. Many governments favor their domestic champions. The Korean government provided low cost funds and allowed domestic concentration among leading firms like Samsung, for example, while Mexico’s government has granted Telmex a near monopoly in telecommunications, which provided the company with the funds to acquire companies outside Mexico.
2) Are you under attack at home? Fighting a two-front war–protecting a home market while expanding







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Lucy Kellaway, FT columnist and associate editor, offers her solution to your workplace problems in a column in the Financial Times. In the 
