Peak oil group ASPO is not impressed with a recent Newsweek cover story ‘Cheap oil forever: Why prices will keep falling’. The author, Ruchir Sharma, is head of emerging markets at Morgan Stanley Investment Management. He argues that historically commodity prices have continued to fall, despite rising demand, because technology for extraction or production improves. He also points out that above a certain price level, substitution and efficiencies kick in, creating an effective ceiling for sustainable oil prices.
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