It’s 150 years since oil was first drilled. Do you…
a) Write a long piece for a respected periodical, reflecting on your Pulitzer-prize winning book, increased volatility and state-control of oil, and the folly of peak oil?
b) Run an oped by a well-known critic of peak oil, criticising peak oil?
c) Write an angry rebuttal of said oped, and let the debate unfold?
d) Invite the author of said oped to a long-term bet on oil prices settling at $40?
a) Yes – if you are Daniel Yergin
b) Yes – if you are the New York Times/Michael Lynch
c) Yes – if you are The Oil Drum
d) Yes – if you are Joe Romm