Daily Archives: August 8, 2013

Emily Cadman

Further confirmation – if it was needed – of how rapidly the media industry is changing comes in today’s ONS statistical bulletin on internet access.

This year, for the first time, the majority of adults in the UK report reading news online (55 percent), up from 47 percent in 2012. And the pace of adoption has been rapid.

Whilst the growth in interest in online news offers opportunities for publishers, coincidentally, an interesting study out today from City University’s Neil Thurman provides a caveat. It suggests that despite the big increase in online readership substantially more reader time is spent on print editions than online.

But, the clear theme of the ONS bulletin is how deeply the internet has become embedded in daily life to an extent unimaginable only a few years ago.