By Henry Mance
BSkyB and BT have both committed billions of pounds to sports rights over the past two years – as they seek to protect their positions as the UK’s biggest pay-TV provider and biggest broadband operator respectively.
So has either taken a lead?
The long view starts in July 2006, when Sky entered the broadband market.
It was slowly closing the gap on BT, adding about 400,000 more customers that its rival.
However, since the launch of BT Sport last summer, BT has added more broadband users than Sky – the first time in a half-year period since 2007. Read more
Whilst ancedotes about Olympic fever are two a penny at the moment, do we actually have any evidence about how interested people are? Well these power demand charts, courtesy of the National Grid, perhaps offer one rough and ready way of looking at how engaged the stay at home audience has been at key points.
Firstly, of all the highest TV audience to date – the opening ceremony. The annotations on the charts are from analysts at the National Grid.
The pink line shows electricity demand for the equivalent Friday a year ago, and the blue line the actual demand during the opening ceremony – which drew an average of 22.4m viewers, the highest since 1998, and a peak audience at 9.45pm of 26.9m. Read more