Imagine Dali working with Warhol
What famous artist is your asset manager? Henderson New Star’s first rebranding ad shows Salvador Dali and Andy Warhol and asks the viewer to imagine them working together.
According to Henderson’s corp comms department, there is no intention to compare either Henderson or New Star to these artists. But to the casual viewer, it’s impossible to resist trying to work out if New Star is Dali, whose pictures had images that melted hideously, creating impossible, eye-watering financial shapes, or Warhol, famous for creating multiple, different-coloured versions of every day objects, and charging extremely high prices for them.
