Daily Archives: July 15, 2009

Sophia Grene

A future client?

A future client?

“Global Australians” can now avail themselves of a specially tailored service from Standard Chartered Private Bank. Not, as you might think from the sound of it, ultra-obese Aussies, “global Australians” are what other people might call ex-pat or non-resident.

Aussie cricket legend Steve Waugh was in London to promote the new service, as well as a specialist offering for “elite international sportspeople”, which will initially target those from the Southern hemisphere.

The private bank, which has grown from a standing start two years ago to employ over 1,500 today, offers services to a list of ‘global nationalities’ on the assumption they each have sufficient commonalties to justify it. Perhaps more compelling from a marketing point of view, it allows the bank to pair like with like – an Australian relationship manager for Australians, a Korean relationship manager for Koreans, and so on.

About the blog

FTfm is no longer updated but it remains open as an archive.

FTfm's specialist writing team offer their insights into the global fund management industry.

About the authors

Pauline Skypala has been editor of FTfm for four years having previously been deputy personal finance editor. She joined the FT in 1999 and has been writing on savings and investment issues throughout her career.

Steve Johnson, FTfm deputy editor, has been a journalist for 17 years, 10 of which have been with the FT.

Sophia Grene, reporter on FTfm, has been a financial journalist in print and online for 12 years.

Ruth Sullivan has worked as a financial/business journalist and foreign correspondent and for the past 10 years has been at the FT.