“Global Australians” can now avail themselves of a specially tailored service from Standard Chartered Private Bank. Not, as you might think from the sound of it, ultra-obese Aussies, “global Australians” are what other people might call ex-pat or non-resident.
Aussie cricket legend Steve Waugh was in London to promote the new service, as well as a specialist offering for “elite international sportspeople”, which will initially target those from the Southern hemisphere.
The private bank, which has grown from a standing start two years ago to employ over 1,500 today, offers services to a list of ‘global nationalities’ on the assumption they each have sufficient commonalties to justify it. Perhaps more compelling from a marketing point of view, it allows the bank to pair like with like – an Australian relationship manager for Australians, a Korean relationship manager for Koreans, and so on.