First there was the product, then the book and now the movie. Well at least a film of exchange traded funds, starring ETF queen Debbie Fuhr, Andrew Clare, asset management professor at Cass Business School and Justin Urquhart-Stewart, founder of Seven Investment Management.
Produced by Ridley Scott Associates, of Blade Runner and Hannibal fame, and commissioned by iShares, the ETF provider that was recently bought by BlackRock as part of Barclays Global Investors, the film aims to show how these funds work and how they can be used by investors.
In spite of being credited with simplicity, it seems private investors in particular might be struggling to understand ETFs Mr Urquhart-Stewart believes.
And just in case the film doesn’t hit the right target there is also an educational video on their inner workings. Everthing you wanted to know about ETFs and more.