Simple or what?

First there was the product, then the book and now the movie. Well at least a film of exchange traded funds, starring ETF queen Debbie Fuhr, Andrew Clare, asset management professor at Cass Business School and Justin Urquhart-Stewart, founder of Seven Investment Management. 

Produced by Ridley Scott Associates, of Blade Runner and Hannibal fame, and commissioned by iShares, the ETF provider that was recently bought by BlackRock as part of Barclays Global Investors, the film aims to show how these funds work and how they can be used by investors.

In spite of being credited with simplicity, it seems private investors in particular might be struggling to understand ETFs Mr Urquhart-Stewart believes.

And just in case the film doesn’t hit the right target there is also an educational video on their inner workings. Everthing you wanted to know about ETFs and more.

About the blog

FTfm is no longer updated but it remains open as an archive.

FTfm's specialist writing team offer their insights into the global fund management industry.

About the authors

Pauline Skypala has been editor of FTfm for four years having previously been deputy personal finance editor. She joined the FT in 1999 and has been writing on savings and investment issues throughout her career.

Steve Johnson, FTfm deputy editor, has been a journalist for 17 years, 10 of which have been with the FT.


Sophia Grene, reporter on FTfm, has been a financial journalist in print and online for 12 years.

Ruth Sullivan has worked as a financial/business journalist and foreign correspondent and for the past 10 years has been at the FT.

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