The demand for climate change funds is set to soar, according to research commissioned by Pictet Funds. That’s right, demand for, not returns from.
Fortunately, it just so happens Pictet has a range of funds it feels fit that description. It’s not clear who the target audience of the press release is – surely it would be simpler just to email the seven Pictet partners who stand to profit from the firm’s canny trend-spotting and product development?
Are investors really so simple they are more likely to buy funds because financial advisers say they think they will sell more of them? Sadly yes.