Daily Archives: October 5, 2009

Sophia Grene

sweets in jars in a sweet shop

How many penny sweets can you buy with a billion dollars?

For a financial journalist, one of the major challenges of the past couple of years has been to convey the scale of the numbers we are dealing with on a daily basis. What is a billion dollars? How many penny sweets can you buy with it? Pints of milk? And we know a trillion is bigger, but how much bigger?

An innovative and practical attempt to solve this problem has been recognised with one of the greatest international accolades, an IgNobel prize.

About the blog

FTfm is no longer updated but it remains open as an archive.

FTfm's specialist writing team offer their insights into the global fund management industry.

About the authors

Pauline Skypala has been editor of FTfm for four years having previously been deputy personal finance editor. She joined the FT in 1999 and has been writing on savings and investment issues throughout her career.

Steve Johnson, FTfm deputy editor, has been a journalist for 17 years, 10 of which have been with the FT.


Sophia Grene, reporter on FTfm, has been a financial journalist in print and online for 12 years.

Ruth Sullivan has worked as a financial/business journalist and foreign correspondent and for the past 10 years has been at the FT.

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