Asset managers who run investments in a wide range of asset classes run the risk of being jack of all trades, master of none, according to Katherine Garrett-Cox, chief executive of Alliance Trust. Multi-assset management is “a tall order”, she says.
“With multi-asset, no sooner is one asset class flying than another is falling off a cliff. It is a challenge to do well.”
Her recommendation is to find what you are good at and stick to that. “When you have something relatively straightforward, you can really shine and people know what you stand for.”







