Well, it had to happen. Lulu has just sued Hulu.
Never mind that the former is an online book publishing company, the latter the name just adopted by the new joint venture between NBC Universal and News Corp. On the consumer internet, truly original – and suitably catchy – names must be getting hard to find.
"We like the idea that it rhymes with itself," a Hulu spokesperson was quoted as saying last week. Seems they didn’t check what else it rhymes with. Can lawsuits from Xulu.com and Boohoo.com be far behind?
