The clicking habits of Google’s US users continue to cause concern.
For the third month in a row, the number of “paid clicks” (or impressions on adverts) in the US was little changed in March from a year ago. That is according to data from comScore that started to seep out late on Tuesday (the information is given first to analysts before being made public officially later.)
Overall, for the first quarter, Google’s paid clicks rose only 2 per cent, despite a big jump in the number of searches in the same period.
How much of this is due to Google improving the quality of its market by weeding out low-value or unintentional clicks (which could lead to an off-setting jump in revenue per click,) and how much does it reflect a cyclical downturn? John Aiken at Majestic Research says he things it’s 75 per cent cyclical (and at least one Google executive has hinted that economic weakness is an issue.) If so, that could hit the entire internet sector. The results will be out on Thursday.
