If we’re heading for lean times, the Fitbit Tracker, a product aimed at making America healthier, may be having a well-timed launch.
San Francisco-based Fitbit, the company, announced its first funding round today, a month after it first demonstrated the Tracker at the Techcrunch50 conference here.
The small wireless device clips to clothing to track a person’s activities through the day using motion-sensing technology, even measuring sleep quality. The data collected can be wirelessly uploaded to a website where the user can track the goals they have set for burning calories and maintaining fitness.
Funding from True Ventures partners and SoftTech VC seems a little lean itself at just $2m, given that this is hardware entailing significant production and marketing costs.
Fitbit aims to launch the $99 Tracker and its accompanying website around the New Year
