Apple’s MacBook Air, Sony’s Vaio P Series and now Dell’s Adamo belong to an elite category of portable personal computers whose appeal owes as much to design aesthetics as it does to technology, writes Paul Taylor:
Sony and Apple have a reputation for such products. But Dell – outside of its Alienware unit, which builds high-performance PCs for games players – is best known for producing solid mainstream desktops and businesslike laptops targeting corporate buyers and penny-pinched students.
Adamo breaks that mould and represents a radical departure for Dell in terms of both styling and market positioning. It is clearly designed to compete head-on with those ultra-thin executive laptops.
