While many will be queuing at cinemas for a look at Avatar on Friday through RealD’s 3D glasses, the same experience is not that far away on living room TVs.
Los Angeles-based RealD, whose technology is the most widely used for 3D in the cinema, announced a partnership with Sony today that will bring it to Bravia LCD TVs next year.
“Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new Bravia LCD TVs, which will work in sync with new 3D eyewear based on RealD’s technology,” said Hiroshi Yoshioka, head of Sony’s Consumer Products and Devices Group.
The news is no surprise – Sony gave a demonstration of 3D on its TVs in September at IFA 2009, with RealD’s glasses being used.
We can expect to hear details of specific TVs and more on 3D from Sony and other manufacturers at the Consumer Electronics Show in Las Vegas in three weeks’ time.
LG announced at a news conference in Seoul on Tuesday it expected to ship 400,000 3D TVs next year.
One advantage of 3D in the living room over the cinema is that not just movies but console gaming can be enjoyed from a fresh perspective as well. So it’s fitting that both Avatar the movie and Avatar the video game are both in groundbreaking 3D, the latter being the first to offer stereoscopic gameplay.
