Facebook may now attract more visits from users in the US than Google, but it would not do to make too much of the comparison, writes Richard Waters.
Google continues to exert far greater influence over online behaviour, even if Facebook’s hold on its users is starting to register as more than just a blip on the web landscape.
The true measure of influence online is just not the number of hits a site receives, or even the amount of time users spend there in aggregate (Facebook already wins that one hands down). Rather, it has much to do with the amount of traffic sites direct around the web. Google is still the main gatekeeper, determining through its algorithms where searchers are directed . . .
Continue reading Facebook gains strength but Google is still the daddy
