From Derek:
1) ALL current 3G smartphone devices have the same battery life as the iPhone 3G or worse. BlackBerries are not 3G devices and do not browse the web or play videos with the same ease as the iPhone 3G. A comparison of a 2G BlackBerry and a 3G iPhone is misleading. I think your complaint should be towards the companies making the power-hungry 3G radio chips. Battery life will improve, but this is hardly an iPhone 3G exclusive. Also, compare the matching services (email for example, web browsing, application support, etc).
2) Physical Qwerty keyboards are a space consuming mental crutch, in my opinion. What you lose in a physical keyboard is a gain in screen real estate, which is key to killer applications. A fair criticism is the lack of physical feedback when using the virtual keyboard. I suppose Apple will add a vibrate-on-tap feature that the current Moto RAZR2 V9 sports. I challenge you to take a long term test drive with the iPhone. The virtual keyboard skills you develop will surprise you.
3) I think it’s unwise to try and stereotype iPhone users as consumer-only. Quite frankly, it’s elitist. The iPhone is a true mobile computer, and as more business apps appear on this highly flexible platform, there will be an inevitable switch away from RIM. Oracle, one of the most respected companies in the world, has already written an application for the iPhone. Sure, I also see businesses being cautious about this device, but it seems you are happy to discourage moving to iPhone without much more than the “it’s not a serious business tool” argument. I think you NEED to FEEL that by using a RIM device you are a more serious/important businessman. This is silly and shortsighted. Embrace the future – embrace change – don’t fear it! Maybe your next article should be “BlackBerry fails the Apple Test.”
Gadget Guru Answer:
I’m afraid you are not correct about all 3G smartphone devices having the same battery life, though it is certainly true that all 3G devices generally have shorter battery lives than 2.5G devices. However 3G battery performance depends on a wide range of factors (including battery size, actual usage, proximity to cell towers etc) so it is certainly not the case that all 3G devices have the same battery life.
While it is true that no currently shipping BlackBerrys have 3G radios, the BlackBerry Bold (which has been announced but is not in the shops yet) is a 3G device and, based on both my albeit relatively short usage, and RIM’s own data, has a significantly longer battery life than the 3G iPod.
Interestingly, although the Bold is not a touch-screen device, its screen quality is very similar to the iPhone and the applications that it supports, including video and other multimedia applications, are comparable.
That said, I actually prefer the iPhone for consumer applications – I am just much less convinced that it has the attributes that most business users want, or the features that IT managers look for before supporting any new device.
As I pointed out in the review, the main reason I do not think the iPhone is the best device for email-intensive business users is the virtual keyboard. Although I was a long time user of the original iPhone and continue to use the new 3G iPhone, I simply do not find the virtual keyboard as easy to use or fast as a physical mini Qwerty keyboard.
I acknowledge however that this is a personal preference and maybe some people will actually prefer the virtual keyboard – actually I have the same issues with reduced-key mini keyboards like those found on the Blackberry Pearl.
As you say, for the moment it is a trade off – either physical keyboard or larger screen size, though of course some smartphone makers like HTC have tried to bridge the divide with ‘slider’ designs that combine a slide-out Qwerty keyboard with a large screen though this adds somewhat to bulk.
As far as stereotyping iPhone users as consumers only and your suggestion that this is in someway elitist, I must strongly disagree. I think there will be some business users, particularly those who are not heavy mobile email users, who will love the iPhone.
The main audience for the Financial Times is certainly a business audience, but business people are consumers too. I am not suggesting that business users are more sophisticated or in some way ‘better’ – simply that many of them have different requirements than the mass (consumer) market.
The BlackBerry family of devices (and others like Nokia’s ‘E’ series) have come to dominate the business smartphone market because they have focused on those features that are most important and useful to business users.
But that doesn’t preclude them. Or any other device makers, frm targeting consumers as well with specific devices – for example RIM has tried, and to a large extent, broken out of what might be perceived as its business-orientated straitjacket with the Pearl which, as you know, has done quite well in the mass market.
As you suggest I am sure that there are a few BlackBerry owners who bought the device for status reasons, but in my experience, the vast majority are extremely enthusiastic users who view smartphones in general, and often BlackBerrys in particular, as key productivity tools.
Rather than being stuck in any rut, many of these people continue to push technological boundaries demanding more features and greater access to all forms of content on their handsets.
Despite what some people apparently believe, I certainly do not think owning an iPhone makes the owner any ‘cooler’ or more forward looking. In fact, if anything, that suggestion is elitist.
More generally however, it will be very interesting to see how the smartphone market develops as it continues to expand. I suspect that as in other IT/Telecom sub-sectors there will be a market for do-it-all devices as well as devices that target specific user groups, for example music lovers, photographers or those who primarily want an internet connected mobile device for browsing. Dare I suggest, there may also be a market for smartphone devices tailored to those who have come to rely on wireless email and messaging.
From Damian O’Brien:
Fully agree re the BlackBerry. The iPhone is unlikely to be a widespread business tool other than for trendy execs due to the points you made i.e. battery life rubbish, lack of Qwerty keyboard, lack of back-end server software and let’s not forget cost. You’re lucky you got a day out of yours, My test one lasted 4 and a half hours.
Gadget Guru Answer:
Well, I notice that several manufactuers are coming out with add-on battery packs for the 3G iPhone.