October 1st, 2007
Michael Porter’s theory of social responsibility
One thing that struck me at the Clinton Global Initiative conference last week was how its priorities - cleaning up the environment, eradicating poverty, improving education in developing countries etc - have been adopted seamlessly by many companies.
It is a stark contrast with a few years ago, when the anti-globalisation movement clashed with corporations over their lack of social and environmental standards. Many US corporations, for example, seem notably more enthusiastic than the US government about initiatives to halt global warming.
Michael Porter, the Harvard professor and management guru, turned up at the CGI with a theory to back this notion.
