February 11th, 2008
Chrysler tries to shrink its dealers to fit
The question of what Chrysler is going to do under Cerberus Capital Management is a fascinating one, since so many of the strategies typically pursued by private equity-owned companies run directly at odds to those adopted by the Detroit Big Three in the past couple of decades.
All the indications are from briefings given by Jim Press, Chrysler’s vice-chairman, here and here are that it will not only try to shrink the typically bloated product line up of Detroit companies but will also take on its dealers, which have been a drag on restructuring. That is quite a departure from the normal Detroit way of doing things.











