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April 18, 2008

Quails’ eggs in the vegetable display

I don’t think I have ever encountered a visual joke in a supermarket display before but I came across one yesterday in the Whole Foods Market in the Bowery in New York.

In the middle of the vegetable section, amid the onions and shallots, there was a basket full of quails’ eggs. They were the sort of same shape and colour as the items around them but they were also weirdly out of place. It felt like an absurdist work of art.

I don’t know who was responsible, but congratulations. Would that all shopping were this intriguing.

April 18th, 2008 in Retail | Permalink

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