The long arm of pharmaceuticals and PR

Letters to the editor from a protesting group are commonplace, and fair enough – I’ve been involved in lots either as co-initiator or signatory. One slightly odd one appeared last week in the Times.

Patient wellbeing at risk from substituted generic medicines

 It seemed innocuous enough – a group of doctors, nurses and patient groups complaining about the possibility that the Department of Health may stop allowing branded prescriptions.

One of the possibilities up for discussion in the current consultation is that branded prescriptions are switched by the pharmacist to generic, cheaper alternatives.

This group expressed their dismay “We believe that this could still compromise patient safety, and that the cost of implementation could outweigh any savings”.

Opinions are a right, but one always wonders why they might be held.

What I also don’t like is that what seemed to me to be a spontaneous letter from different groups was co-ordinated by a PR company acting for a pharmaceutical company and the company itself. These organisations got in touch with some signatories directly, inviting them to sign. This seems less than ideally transparent.

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Margaret McCartney is a Glasgow-based GP and FT Weekend columnist. She started writing for the Life and Arts section in 2005 and moved to the magazine in 2008. She also has her own blog: www.margaretmccartney.com/blog

Clive Cookson has been a science journalist for the whole of his working life. He joined the FT in 1987. Clive, the FT's science editor, picks out the research that everyone should know about. He also discusses key policy issues, from R&D funding to science education.

Andrew Jack is pharmaceuticals correspondent, covering the industry and public health issues. He has been a journalist with the FT for 19 years, based in London, Paris and Moscow

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