Pfizer, the world’s largest pharmaceutical company, is to offer many of its medicines free of charge to Americans who have lost their jobs and health insurance during the financial crisis, in a pioneering move.The company stresses the social objectives of the programme, called Maintain, and cites it as an example of its ability to listen and rapidly respond to employees’ suggestions.
But it also comes at a time when the financial crisis has added urgency to US President Barack Obama’s calls for healthcare reform. Changes are likely to involve pain-sharing, including efforts from the pharmaceutical industry to cut the high and rising prices of medicines. Rising unemployment, and the resultant drop in those protected by health insurance , will only add to support for a shift towards universal cover in the US.
Needless to say, Pfizer executives also scrutinised the programme to ensure it would not prove too costly – and employees and Pfizer’s own foundation will ease the burden by contributing to the cost.
And there are some other catches. Beneficiaries of Maintain must have lost their jobs since the start of this year, be without insurance cover, show evidence of hardship, apply by the end of 2009, and will be eligible only for a year. And it only covers Pfizer’s primary care products, not its more expensive ones.
An excellent start, but hardly a solution to the current problems with US healthcare.