It used to be seen as embarrassing, extravagant, foolish. But improving your looks under the surgeon’s knife has now passed the stage of social unorthodoxy to become something acceptable, appealing – even fun. Just think of the rise of Botox parties, where a nurse wielding the syringe will come to you (and the host gets a discount).
In Los Angeles, studies of women found that more than two-thirds of respondents were interested in having cosmetic surgery. In the UK, a study of female university students showed that low body mass index, lack of body appreciation and media influence were predictors of a desire for cosmetic surgery. Indeed, one US study links watching TV makeover shows with a more favourable attitude towards cosmetic surgery, as well as an increased pressure to try it. This does not necessarily prove cause and effect, but it does raise the question of how people acquire enthusiasm for these procedures.
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