March 25, 2008
Column: Desperate sales measures
It’s getting bad out there. Banks have stopped lending. Customers have stopped buying. Toshiba, Siemens and EasyJet have all issued profits warnings in the past few days. Chrysler is shutting down for two weeks in July.
I know! Why don’t we hire loads of new salespeople and get them out on the road, knocking on doors? That’s bound to change our luck.
It is not April 1. The idea of reviving door-to-door selling comes from the Boston Consulting Group. The distinguished consultancy recently published a paper in their “Opportunities for action” series called “Door-to-door sales: the forgotten channel”.
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