May 15th, 2008
Managing in hard times: getting the price right
With some major economies decelerating - or in outright recession - many younger managers are getting their first experience of cyclical business pain. What do these callow youths need to know to adjust to a harsher economic climate?
For the first in a series of occasional posts on this issue, I spoke to Tony Cram of Britain’s Ashridge Business School about one of the most important things to get right when economic confidence is evaporating: pricing. He says that managers should do three things when they set prices during a slowdown or a recession.











