Back to Management blogI should add that a late-breaking publication -
Grown Up Digital - how the net generation is changing your world
by Don Tapscott, McGraw-Hill, US$27.95, £15.99, 368 pages
is a terrific new book by the author of Wikinomics.
Tapscott explains in great detail why members of Generation Y (he calls them the “net generation”) act and respond in the way they do. They think differently. They are “bathed in bits”, he says. They are “digital natives”, not “digital immigrants”. Thought-provoking. (Full review to be published in the FT on 11.11.08.)
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