Please take a look at the first part (of four) in the FT’s new Mastering Management series, “Managing in a Downturn”. You will find lots of stimulating new material in there.
In particular, I recommend Donald Sull’s article “Seizing the upside of a downturn”. Don is professor of management practice at London Business School (LBS), as well as its director of executive education. (He was also an amateur boxer in his youth, not so long ago.)
Don argues that managers need to show resilience, courage and agility at a time like this – like a good boxer, in fact. But imagination is necessary too. There are opportunties out there, even now. You just have to have the nerve and ability to go for them.
At a breakfast meeting at LBS this week Don was in terrific form. He was disparaging about some of the inflated claims made by some private equity players in recent years. “Some people have mistaken luck and cheap debt for commercial genius,” he said. He seemed pretty confident they were about to be found out.
“A lot of CEOs drive with only one foot – the gas [accelerator] or the brake,” he added. “That’s why the ride can be a bit jerky.” We need to be able to do both to make the ride a bit smoother, he said. Work on costs and revenues at the same time. Not so dramatic, Don said. But a much more effective way of creating lasting value.