Podcast: how to keep Generation Y motivated

January 14, 2009 5:06pm

A new FT Management podcast has just been published, featuring Tammy Erickson, author of Plugged In: The Generation Y Guide To Thriving At Work.

Tammy, a perceptive blogger as well as author, wrote the book as a form of career advice for Generation Y, which she loosely defines as those born between 1980 and 1995.

However, I wanted to ask her how older bosses should approach the task of managing these younger workers. How do you recruit and retain the most talented “Ys”? And are they really as impatient as their critics make out?

Tammy prefers to call them “immediate” rather than “impatient”. On the plus side, they have a suppleness and adaptability that can make their seniors look rigid and over-scheduled.

Yet she says they can be naïvely ignorant of the unwritten rules that govern most workplaces:

The Ys often just simply don’t get how business in done within corporations… they don’t really understand how things happen.

Does any of that sound familiar?