Goals gone wild — and how to tame them

February 4, 2009 1:44pm

A Harvard Business School working paper — more specifically, its witty title — has just made me smile.

‘Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting’ examines how employees do stupid things when their bosses tell them to focus on excessively narrow and demanding targets.

It features a useful ten-point checklist for managers to consult before they set goals for others. I paraphrase:

  • Are the goals too specific?
  • Are they too challenging and what happens if they are not met?
  • Who sets the goals and is the employee adequately involved?
  • Is the time horizon appropriate or does it foster short-termism?
  • How might the goals influence risk-taking and what are the acceptable associated risks?
  • How might the goals promote unethical behaviour and what safeguards are in place?
  • Can they be tailored to individuals while remaining fair?
  • How will they affect the organisation’s culture? Are team goals more appropriate?
  • Do affected staff have an intrinsic as well as extrinsic motivation?
  • Would learning, rather than performance, be a better target?

Further viewing: the FT’s recent series of managerial psychology video lectures by Nick Epley of Chicago Booth business school, particularly the third lecture on motivating staff.