Goals gone wild — and how to tame them

A Harvard Business School working paper — more specifically, its witty title — has just made me smile.

‘Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting’ examines how employees do stupid things when their bosses tell them to focus on excessively narrow and demanding targets.

It features a useful ten-point checklist for managers to consult before they set goals for others. I paraphrase:

  • Are the goals too specific?
  • Are they too challenging and what happens if they are not met?
  • Who sets the goals and is the employee adequately involved?
  • Is the time horizon appropriate or does it foster short-termism?
  • How might the goals influence risk-taking and what are the acceptable associated risks?
  • How might the goals promote unethical behaviour and what safeguards are in place?
  • Can they be tailored to individuals while remaining fair?
  • How will they affect the organisation’s culture? Are team goals more appropriate?
  • Do affected staff have an intrinsic as well as extrinsic motivation?
  • Would learning, rather than performance, be a better target?

Further viewing: the FT’s recent series of managerial psychology video lectures by Nick Epley of Chicago Booth business school, particularly the third lecture on motivating staff.



About the authors

Stefan Stern writes a column on Tuesdays on management. He is winner of the 2010 Towers Watson award for excellence in HR journalism, and has previously won awards from the Work Foundation and the Management Consultancies Association.

Ravi Mattu is the editor of Business Life, the FT's management features section, and a former editor of the Mastering Management series. He joined the FT in 2000 from Prospect magazine

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